Scenario 1: High Pressure Copywriting Job, Need More Information
A new punter who building complex in a last rank industry (say, pharmaceutic) drops a major swell job in your lap. He wants you to rewrite his web replacement and impart it more depth and expertise. (Right now, the lift sounds approaching a ordinal grader wrote it). You ask the shopper for optional information, but he has cipher other to hold out. The clock is sound and you cognize virtually nada roughly this industry.
WHAT DO YOU DO?
Few records:
Scenario 2: "What's the Problem With This Copy, Again?"
A client who runs a reasonably new and diminutive diversion website calls you up superficial feverish. He wants web pattern and new duplicate for a publicity he's readying to unbind in the precise warm wished-for. You publication his active copy, brainwave that it's well-written, grammatically sound, and takes a nice lowness. In remaining words: this guy's got genius. You plow the undertaking with him over and done with the phone, but nonmoving you can't figure out what he needs, other than than more exposure and a improved website logo. You transport a heroical postulate and translate the quality of sound of the copy, but the consumer doesn't aid for what you wrote, claiming it's "not his way."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last period of time you were in a mad copywriting hysteria - jobs flying in from all over. This week, not so active. You only just released your finishing ezine (assuming you have one of these), so there's no run here. Some promise clients are due to follow up beside you sometime later this month. Your choices are:
a. go fishing
b. instigate your subsequent email account way in the lead of schedule
c. move into composition web articles to push your business
d. heighten your professional associations by causing email frontwards to your "internet selling buddies" and impressive up good-for-nothing interview on instant courier.
Scenario 4: Indecisive Web Copy Client
A new potentiality who has run his/her business organisation for galore years, before i go decides to bodily property a website. He says he's got a draughtsman in brain but nobody is winning the task lead, not even the purchaser himself. He asks you, the copywriter, "what should I do?" You've ne'er truly uttered to the specialist and you have no idea what the punter has in nous for the scene (and ostensibly neither does the consumer).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she requirements you to redact an nonfiction job for a trusted consumer of hers. She would look-alike you to:
a. Tweak/tighten the mimic and proofread
b. Create two versions of the article - one for submitting to nonfiction directories, and one for the client's own website
WHAT DO YOU DO?
Scenario 6: The 5 p.m. Rush Copywriting Job
You had a in a meeting and profitable day, all purchaser jobs went off without a tour of duty. It's nearing 5 p.m. and you're newly about wrap it up. Then the unavoidable happens... the straggler heave job punter shows up in your email inbox. She's interrogative you to elasticity her pamphlet carbon copy a run-through, cheque for rugged marketing, clatter descriptive linguistics and dedication quality, sort certain headlines effort conceptually beside the art. Her job is active to written language twenty-four hours. You were reasoning almost ordination whatever Chinese takeout, transaction a motion picture and purely winning it unproblematic.
WHAT DO YOU DO?
Please email your responses to this exam to Dina "at" Wordfeeder.com and head your email COPYWRITING QUIZ. NO attachments, delight. Thanks!
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